Elena Lysiakova

Elena Lysiakova
Finding the perfect focus for your product with the North Star metric

Finding the perfect focus for your product with the North Star metric

Defining a North Star metric is a great tool to help you grow your product successfully. Check the story on finding the perfect focus for the Daily Burn workout app with this exact metric.

Why mobile-first product design saves founders time and money

Why mobile-first product design saves founders time and money

Make your product based on data, not opinions. Project manager’s guide to experimentation

Make your product based on data, not opinions. Project manager’s guide to experimentation

Experimentation is a core skill for every product manager or early-stage founder. Dive into experiment best practices and how they apply to startups at each stage.

4 milestones of shaping your product value

4 milestones of shaping your product value

Clearly state your product value, its advantages, its audiences, and your proposition for each one of them — then you’re set to launch.

Finding the right monetization strategy for your startup

Finding the right monetization strategy for your startup

Product monetization is only a part of a business model that you’ve chosen for your startup, but it’s one of the most important levers to grow revenue and find a path to profit.

Don’t rush to launch your MVP: validate the idea first to measure demand

Don’t rush to launch your MVP: validate the idea first to measure demand

It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.