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Usability Testing: Our Experience with the JiPay App

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in Design . 8 min read

Watching real people interact with your app is a crucial part of the product review process. This is where usability testing comes into play. Let's look at how we did it with JiPay and how it impacted our design.

Finding the right monetization strategy for your startup

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in Startup . 5 min read

Paramerch — the DAO that delivers sweet gear to our team

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in Culture, Product Engineering .

An in-house brand of clothing and accessories. We aim to shift merch to a more sustainable approach by designing simple and practical items with local makers.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Valet in the sky — Computer Vision with Azure AI

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in Product Engineering . 7 min read

Our idea was to adopt new cutting-edge Machine Learning approaches to “everyday life” problems. The problem is simple – find occupied and free spaces in parking lots.

Transfer Learning Applied: 97% Accuracy in 30 Seconds

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in Product Engineering . 8 min read