product thinking

Finding the perfect focus for your product with the North Star metric

Finding the perfect focus for your product with the North Star metric

Defining a North Star metric is a great tool to help you grow your product successfully. Check the story on finding the perfect focus for the Daily Burn workout app with this exact metric.

Data lake or how to not sink

Data lake or how to not sink

How you build your product's data lake depends on: data types, the expertise of your team, the budget, and more. Here's the standard approach to build a data lake for either structured or unstructured product data.

The key to startup success lies in product metrics (if you know what to measure)

The key to startup success lies in product metrics (if you know what to measure)

The numbers and metrics have the power to guide you at any stage of your product development, so don’t rely on random luck — measure to grow.

Don’t rush to launch your MVP: validate the idea first to measure demand

Don’t rush to launch your MVP: validate the idea first to measure demand

It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.