Research Product Personas, build your ICP and wrap up your market research in Marketing, Product Management . 6 min read Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.
Simple Sells — How to Build a Simple Product in Startup . 5 min read Creating and defining a process that anchors towards simplicity is very hard. But tending towards complexity is remarkably easy.
No-code Automation: Zapier, Integromat and our Applicant Tracking System in Product Engineering . We tested four no-code automation tools to make a simple, reliable applicant tracking system for Paralect Startup Summer.
Business Analysis at Paralect in Insights . 10 min read We work with clients to define their business needs, extract their requirements and document them in a consistent, complete and, above all, useful way.
How to use Neo4j to Monitor Customer Fraud in a Fintech App in Insights, Product Engineering . 8 min read
