Omnichannel Strategy — finding founders for Accelerator Batch ‘22 in Marketing . 7 min read We held experiments in each channel, playing with ad format, creatives, messages, targeting settings and strategies.
Research Product Personas, build your ICP and wrap up your market research in Marketing, Product Management . 6 min read
Kickstart your idea with better market research in Marketing, Product Management . 7 min read The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.
Earn it, Build it, or Buy it — Three Ways to Grow a Community around your Product in Marketing . 8 min read Building a community-driven product requires consistent delivery of value and listening to and understanding your audience.
