Alena Timofeeva

Why validate? The truth behind building startups

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in Insights, Startup . 9 min read

When and why do founders need to validate their products and ideas. Metrics, models and methods to help them.

Omnichannel Strategy — finding founders for Accelerator Batch ‘22

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in Marketing . 7 min read

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

How to Quickly Validate your Product Idea

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in Startup . 8 min read

We want to prove the solution fits both the problem and market demand. There is no need to develop even an MVP for this. It is enough to think over the product itself as if it were a high-level development task.