Michael Lapidus

How to set up an effective process for UX/UI Design and Product Management collaboration

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in Product Management . 10 min read

PdM and Design work together to keep the project running smoothly from start to finish. They offer ideas in all stages of a project, from discovery to design and development.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Kickstart your idea with better market research

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in Marketing, Product Management . 7 min read

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.