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Kickstart your idea with better market research

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in Insights, Startup . 7 min read

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.

How to up-skill without job-hopping: our Tech Lead’s experience

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in Culture, Product Engineering . 10 min read

From Student to Teacher — One Creator's Journey through Startup Summer

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in Culture, Startup . 12 min read

It was really curious to become a lecturer just a year after graduating from Startup Summer. I think it’s a perfect way to involve current developers in the learning process.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

How to set up an effective process for UX/UI Design and Product Management collaboration

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in Product Management . 10 min read

PdM and Design work together to keep the project running smoothly from start to finish. They offer ideas in all stages of a project, from discovery to design and development.

Pushing AR ahead — building an NFT bridge into the metaverse

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in Product Engineering . 6 min read