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Forward Thinking Product Creators: Meet the Paralect R&D Team

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in Product Engineering . 4 min read

This team stands at the intersection of rapid product prototyping, tech discovery and product team empowerment.

Paramerch — the DAO that delivers sweet gear to our team

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in Culture, Product Engineering .

Usability Testing: Our Experience with the JiPay App

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in Design . 8 min read

Watching real people interact with your app is a crucial part of the product review process. This is where usability testing comes into play. Let's look at how we did it with JiPay and how it impacted our design.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Valet in the sky — Computer Vision with Azure AI

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in Product Engineering . 7 min read

Our idea was to adopt new cutting-edge Machine Learning approaches to “everyday life” problems. The problem is simple – find occupied and free spaces in parking lots.

Simple Sells — How to Build a Simple Product

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in Startup . 5 min read