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Don’t rush to launch your MVP: validate the idea first to measure demand

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in Insights . 7 min read

It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.

It's a Blockchain — 101

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in Insights . 7 min read

Forward Thinking Product Creators: Meet the Paralect R&D Team

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in Product Engineering . 4 min read

This team stands at the intersection of rapid product prototyping, tech discovery and product team empowerment.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Valet in the sky — Computer Vision with Azure AI

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in Product Engineering . 7 min read

Our idea was to adopt new cutting-edge Machine Learning approaches to “everyday life” problems. The problem is simple – find occupied and free spaces in parking lots.

The Value of Experiments Part Two

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in Product Management . 9 min read