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Don’t rush to launch your MVP: validate the idea first to measure demand

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in Insights . 7 min read

It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.

Solutions that Scale — Building the World’s first Searchable Comprehensive Case-Study Database

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in Insights . 5 min read

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Usability Testing: Our Experience with the JiPay App

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in Design . 8 min read

Watching real people interact with your app is a crucial part of the product review process. This is where usability testing comes into play. Let's look at how we did it with JiPay and how it impacted our design.

Valet in the sky — Computer Vision with Azure AI

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in Product Engineering . 7 min read

Our idea was to adopt new cutting-edge Machine Learning approaches to “everyday life” problems. The problem is simple – find occupied and free spaces in parking lots.

Valet on the Voight-Kampff test – How to test Machine Learning?

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in Product Engineering . 7 min read