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Don’t rush to launch your MVP: validate the idea first to measure demand

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in Insights . 7 min read

It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.

Forward Thinking Product Creators: Meet the Paralect R&D Team

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in Product Engineering . 4 min read

The Value of Experiments Part Two

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in Product Management . 9 min read

No matter how good we are at predicting and speculating, experiments can not only solidify your predictions but can also unveil totally new perspectives.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Pushing AR ahead — building an NFT bridge into the metaverse

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in Product Engineering . 6 min read

Part of creating the future is making new ways for brands, creators and communities to showcase and share digital art. So let’s see how to build your portal to the Metaverse just in a few evenings.

Paralect Accelerator Batch 1 — VISXA and Nudge are Live

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in Startup . 7 min read