idea stage

4 milestones of shaping your product value

4 milestones of shaping your product value

Clearly state your product value, its advantages, its audiences, and your proposition for each one of them — then you’re set to launch.

Don’t rush to launch your MVP: validate the idea first to measure demand

Don’t rush to launch your MVP: validate the idea first to measure demand

7 ways to cultivate your founder’s mindset

7 ways to cultivate your founder’s mindset

Is it possible to train and develop a startup mindset? Or is it something given or not given at birth? We believe you can develop it.

Research Product Personas, build your ICP and wrap up your market research

Research Product Personas, build your ICP and wrap up your market research

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Kickstart your idea with better market research

Kickstart your idea with better market research

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.