Why validate? The truth behind building startups in Insights, Startup . 9 min read When and why do founders need to validate their products and ideas. Metrics, models and methods to help them.
Don’t rush to launch your MVP: validate the idea first to measure demand in Insights . 7 min read It’s way more efficient to spend ~10 days validating your idea than to waste your design, development and testing teams’ time (and budget) on an app that no one needs.
7 ways to cultivate your founder’s mindset in Insights, Startup . 4 min read Is it possible to train and develop a startup mindset? Or is it something given or not given at birth? We believe you can develop it.
Research Product Personas, build your ICP and wrap up your market research in Marketing, Product Management . 6 min read Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.
