Research Product Personas, build your ICP and wrap up your market research in Marketing, Product Management . 6 min read Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.
Hard decisions — easy life, easy decisions — hard life. How a Startup Summer graduate founded his own company in Culture, Insights . 9 min read
Paramerch — the DAO that delivers sweet gear to our team in Culture, Product Engineering . An in-house brand of clothing and accessories. We aim to shift merch to a more sustainable approach by designing simple and practical items with local makers.
Quality Accelerated: interview with the QAs from the Paralect Accelerator in Culture, Startup . 9 min read With an MVP, your main aim is efficiency. It makes no sense to spend too much time perfecting it.
Kickstart your idea with better market research in Marketing, Product Management . 7 min read The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.
