Kickstart your idea with better market research in Marketing, Product Management . 7 min read The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.
How We Build Automation Processes From Scratch in Product Engineering . 5 min read The Paralect product team has always wanted to deliver features and fixes as quickly and as often as possible. The project is a SaaS practice management platform for mental health clinics.
Prototyping a Video Creator App for Web3 in Product Engineering . 6 min read Together with the founder, we’re testing the market to see what kind of video apps resonate with the Web3 community.
Omnichannel Strategy — finding founders for Accelerator Batch ‘22 in Marketing . 7 min read We held experiments in each channel, playing with ad format, creatives, messages, targeting settings and strategies.
Communication breakdown: why teammates disagree and how to reach consensus faster in Product Management . 6 min read
