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Kickstart your idea with better market research

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in Marketing, Product Management . 7 min read

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.

Development-as-a-Service is about to Transform

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in Insights . 6 min read

How We Build Automation Processes From Scratch

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in Product Engineering . 5 min read

The Paralect product team has always wanted to deliver features and fixes as quickly and as often as possible. The project is a SaaS practice management platform for mental health clinics.

Omnichannel Strategy — finding founders for Accelerator Batch ‘22

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in Marketing . 7 min read

We held experiments in each channel, playing with ad format, creatives, messages, targeting settings and strategies.

Prototyping a Video Creator App for Web3

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in Product Engineering . 6 min read

Together with the founder, we’re testing the market to see what kind of video apps resonate with the Web3 community.

Communication breakdown: why teammates disagree and how to reach consensus faster

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in Product Management . 6 min read