Research Product Personas, build your ICP and wrap up your market research in Marketing, Product Management . 6 min read Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.
The Discovery Phase — How to Go from Idea to Product Idea in Product Management . 8 min read Our product discovery team is ready to help each founder refine their idea into a product that supports their goals.
The Value of Experiments Part Two in Product Management . 9 min read No matter how good we are at predicting and speculating, experiments can not only solidify your predictions but can also unveil totally new perspectives.
The Value of Experiments Part One in Product Management . 8 min read The digital environment changes rapidly so tweaking, testing and experimenting constantly is now a necessity.
