startups

Finding the perfect focus for your product with the North Star metric

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in Product Management . 7 min read

Defining a North Star metric is a great tool to help you grow your product successfully. Check the story on finding the perfect focus for the Daily Burn workout app with this exact metric.

Communication breakdown: why teammates disagree and how to reach consensus faster

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in Product Management . 6 min read

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Kickstart your idea with better market research

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in Marketing, Product Management . 7 min read

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.

Launch Your Product Website Faster — Webflow, Tilda or Notion?

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in Startup . 7 min read

The sooner you can quantify the market reaction to a new idea, the faster your product team can design, build and iterate the best solution.

How to Quickly Validate your Product Idea

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in Startup . 8 min read