Mark Fletcher

Valet on the Voight-Kampff test – How to test Machine Learning?

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in Product Engineering . 7 min read

The main question we had during Valet development was — “How to check whether it works or not?” We spent about two weeks on that, so let's dive in!

Don’t rush to launch your MVP: validate the idea first to measure demand

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in Insights . 7 min read

How to set up an effective process for UX/UI Design and Product Management collaboration

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in Product Management . 10 min read

PdM and Design work together to keep the project running smoothly from start to finish. They offer ideas in all stages of a project, from discovery to design and development.

Research Product Personas, build your ICP and wrap up your market research

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in Marketing, Product Management . 6 min read

Research and build your Ideal Customer Profile (ICP) and define the buyer personas you want to target with your MVP or new feature update.

Kickstart your idea with better market research

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in Marketing, Product Management . 7 min read

The goal of market research is to de-risk your product assumptions. But risk never goes to zero when you launch a brand new startup.

Usability Testing: Our Experience with the JiPay App

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in Design . 8 min read

Most common challenges faced by startups (and some not so common)

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in Startup . 6 min read

So you’ve got a great business idea—you’ve got your why. It’s keeping you awake at night with excitement and it’s going to conquer the world.